EP 71 - advice column: you asked i answered
Hi everyone! Today we're talking about all things advice. You all submitted questions for me on Instagram, and I'll be going through a bunch of them, giving you my two cents and feedback. Also, I'm spilling the beans on our new Summer School subscription platform launching March 1st, which will include exclusive podcasts, classes, and more. I hope you enjoy this episode :)
Life Updates
Life with Baby Georgia has been a whirlwind, but it's been filled with so much joy. At seven weeks old, she’s growing into her adorable little self, and things feel a bit more peaceful now that she’s crying less. We’re also gearing up for the launch of the Summer School subscription platform—a community-based hub featuring exclusive podcasts, classes with guest teachers (and me!), and so much more. Stay tuned, because there’s a ton of exciting content on the way!
Question: “How do I create a good marketing strategy?"
Marketing strategically is key, and just posting on Instagram without a plan isn’t enough. Start by identifying your ideal client and figuring out where they usually find their vendors—are they scrolling through social media, or do they network with wedding planners? The goal is to really understand where your audience hangs out so you can connect with them meaningfully. Remember, aimless posting doesn’t lead to a sustainable strategy.
Question: "How do I convince clients I'm worth my wedding photography prices?"
Often, when clients say your prices are too high, it’s not really about the cost—it’s about perception. Make sure you display your starting prices on your website so potential clients know what to expect right from the start. This not only helps filter out unqualified inquiries but also allows you to focus on clients who appreciate your work. If you’re having trouble after discovery calls, it might be time to revisit your pricing strategy and how clearly you communicate your value.
Question: "Is my pricing too high as a starting wedding videographer?"
If you’re wondering whether your pricing is too high, chances are, if you’re producing quality work and targeting the right audience, you’re in the clear. A range of $2,000 to $5,000 is pretty standard for quality videography. Invest in marketing that speaks to clients willing to invest in that range, and focus on refining and showcasing your portfolio to back up your pricing.
Question: "How do you navigate networking with planners in the higher-end wedding space?"
Networking in the high-end wedding market is all about authenticity. Connect with planners by attending industry events or using platforms like Instagram. Sometimes, offering your services—say, a free family photo session—can open doors and help you build genuine relationships. Plus, organizations like WIPA and events like Kindred Collective can be great for getting your name out there among the luxury crowd.
Question: "How do you handle people in the industry who seem inauthentic?"
Let’s be real—every industry has its fair share of folks in it for the fame or opportunistic relationships. The trick is to focus on surrounding yourself with authentic people who truly value genuine connections. That mindset helps you keep a positive outlook and build meaningful relationships that really matter.
Wrapping Up
Don’t forget to subscribe wherever you listen and share Summer School with friends who might enjoy being part of this community. And keep an eye out for the launch of our new subscription platform—something really special is coming your way! Until next time, stay inspired and keep creating.
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